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Sacramento City College Course Info

Sacramento, California

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MKT 300

Principles of Marketing

This course provides a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior will be analyzed.

Units: 3.0

Hours: 54 hours LEC

Recommended courses:
BUS 100 - English for the Professional
Min Grade: C
and
ENGWR 101 - College Writing
Min Grade: C
or
ESLW 340 - Advanced Composition
Min Grade: C