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Sacramento City College Course Info

Sacramento, California

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


COMM 315

Persuasion

This course presents fundamental theories and techniques of persuasion as they occur in various communication contexts, including commercial, interpersonal, public, and mass media. Students develop critical thinking skills by engaging in oral and written analysis, evaluation, and composition of persuasive messages and by examining the personal, political, cultural, and social impacts of persuasion. Students explore ethical considerations of persuasive communication; learn about types of reasoning; and identify fallacious arguments as they occur in persuasion. (C-ID COMM 190)

Units: 3.0

Hours: 54 hours LEC

Prerequisites:
ENGWR 300 - College Composition
Min Grade: C
or
ESLW 340 - Advanced Composition
Min Grade: C
Recommended courses:
LIBR 318 - Library Research and Information Literacy
Min Grade: C