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Morehead State University Course Info

Morehead, Kentucky

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MKT 652

Marketing Research and Analysis

An examination of the role of information in decision making with special emphasis on the techniques and methods used in marketing research and analysis. The completion of an actual research project using real data is required

Units: 3.0

Hours: 3-0-3