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Morehead State University Course Info

Morehead, Kentucky

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MKT 622

Financial Services Marketing

Examines the marketing of financial services from a managerial perspective. Includes nature of services, managing the service encounter, service quality, and the marketing and management of financial services. Equates with FIN 622

Units: 3.0

Hours: 3-0-3