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- mkt-354 - consumer-behavior
Morehead State University Course Info
Morehead, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 354
Consumer Behavior
Examines the processes consumers use to pick, secure, use and dispose of products and services. In addition, internal forces such as personality, and external forces such as culture, which impact the decision making process, are reviewed
Units: 3.0
Hours: 3-0-3
Prerequisites:
MKT 204 - Marketing