GRA 2170

Introduction to Advertising Design and Graphics

This course teaches the conceptual skills to create advertisements and related graphics. A historical perspective covers the evolution of advertising trends, past and present. The primary focus is on designing within specifications for print - trim size, live area, and bleed size for designing advertisements for magazines. Subjects covered include creative headline design, typographic style, visual content in photography, logo placement, color schemes, formatting, grid system organization, innovative communication design in the selection of paper weight and style, ink (PMS System) varnishes, coating, die-cuts, and embossments. Continuity and composition are the basic components that students explore in their concepts.

Units: 3.0