SOC 306

Modern Media and Society

This course will present an examination of the current role of modern media and its relationship to society today. Emphasis will be on a particular type of media per night. Changing roles, rules, and relationships will be examined. The interaction between the media and business, government and the individual will be discussed with cases such as Enron and Exxon being used as examples. Lately, the emergence of “Public Relations” as an important mode of corporate communication as well as “the spin” will be examined. Students will be required to cite and write about a particular case in media relations.

Units: 3.0