MUSM 110

The Business of Music

This course presents an overview of the rapidly evolving music industry, including the processes of promotion, publicity, merchandising, artist management, talent agents, recording contracts vs. comprehensive contracts, online music sales, licensing, copyrights, and royalties. Students will develop marketing strategies for live performances, recordings, merchandise, tours and online music products, as well as examine career opportunities in music and evaluate advantages and disadvantages of various options.

Units: 3.0

Hours: 54 hours LEC