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- mkt-300 - principles-of-marketing
Folsom Lake College Course Info
Folsom, California
Course Info
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MKT 300
Principles of Marketing
This course provides a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. The course includes analysis of the elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior.
Units: 3.0
Hours: 54 hours LEC