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- mkt-804 - doctoral-seminar-in-multivariate-techniques-in-marketing
Cleveland State University Course Info
Cleveland, Ohio
Course Info
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MKT 804
Doctoral Seminar in Multivariate Techniques in Marketing
Emphasizes multivariate techniques-their assumptions, applications, and interpretation of output. Includes multiple classification analysis, canonical correlation analysis, multivariate analysis of variance, discriminant analysis, factor analysis, cluster analysis, MDS, conjoint analysis, logit and probit models, etc. Uses computer packages to analyze data.
Units: 3.0
Prerequisites:
MKT 800 - Doctoral Seminar in Measurement and Scaling