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- mkt-606 - advertising-and-promotion-management
Cleveland State University Course Info
Cleveland, Ohio
Course Info
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MKT 606
Advertising and Promotion Management
Examines the key managerial topics involved in the design, implementation, and evaluation of the marketing communications program. Focuses on objective setting, strategy formulation, and promotional research and evaluation.
Units: 4.0
Prerequisites:
MKT 601 - Marketing Strategy