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- mkt-552 - business-to-business-marketing
Cleveland State University Course Info
Cleveland, Ohio
Course Info
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MKT 552
Business-to-Business Marketing
Explores concepts, analytic tools, management practices, and advances in marketing goods and services to industrial, commercial, institutional, and other business markets in domestic and global environments. Includes lectures, case analyses, discussions, oral presentations, written reports, and implementation of a field project.
Units: 3.0
Prerequisites:
MKT 601 - Marketing Strategy