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- com-447 - promotional-production
Cleveland State University Course Info
Cleveland, Ohio
Course Info
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COM 447
Promotional Production
A workshop course in advanced public relations skills. Emphasizes message design and dissemination techniques that range across print and digital media for communication The course will work with actual clients and will include both internal and external organizational publics according to a developed Strategic Communication plan.
Units: 3.0
Prerequisites:
COM 455 - Communication Campaigns
and
COM 425 - Publication Design
and
COM 355 - Psychological Processing of Media
and
COM 335 - Multimedia Storytelling
and
COM 350 - Persuasive Communication & Attitude Change
and
COM 303 - Communication Inquiry
and
COM 260 - Principles of Advertising
and
COM 257 - Principles of Public Relations
and
COM 226 - Mass Media and Society
and
COM 225 - Media Writing