ART 342

Advanced Typography

Comprehensive instruction on the creation of design collateral with typographic emphasis. Focus on design thinking, visual communication and how typographic principles & techniques support messaging. Students will study the creation and production of a design piece, from initial production schedules and creative brainstorming and problem-solving techniques to aesthetic development and modes of output. Focus on technical, aesthetic, and communication issues. Typographic exploration across print and digital mediums will be encouraged. Professional production techniques, as relevant to assignments will be covered.

Units: 3.0