This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.
Stand with UkraineDonate
- Home
- Michigan
- Calvin University
- Course info
- kin-320 - sports-marketing-and-public-relations
Calvin University Course Info
Grand Rapids, Michigan
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
KIN 320
Sports Marketing and Public Relations
This course explores the breadth of the sports marketing industry and its consumer and communication realities. Students study market selection and how to plan, create, and assess sports marketing communication programs that include advertising, marketing, public relations, and new media
Units: 3.0
Prerequisites:
KIN 218 - Administration of Athletics