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- mktg-190 - multinational-marketing
California State University-Sacramento Course Info
Sacramento, California
Course Info
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MKTG 190
Multinational Marketing
Environmental factors affecting international trade, such as culture and business customs, political factors and constraints, economic development and legal differences, are integrated with the marketing management functions of market potential, analysis marketing research, international organization, channels and distribution, sales promotion, prices, credit, and financing.
Units: 3.0
Prerequisites:
MKTG 101 - Principles Of Marketing