EMBA 242

Product and Brand Management

An organization's products and services are among the most important determinants of its ultimate survival and success since organizations rely on repeat business. No organization can survive over the long term if its products and services do not serve the needs of its customers, whether they are external or internal to the entity. Focuses on developing successful products and services as an on-going and iterative process. It explores customer needs and expectations change, the dynamics of the marketplace make, and the need to continually refine and improve the product and service offerings. Attention is given to how and when products must be modified over time to achieve their maximum potential, and eventually eliminated so resources can be directed to new products and services with greater long-term value.

Units: 3.0