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California State University-Sacramento Course Info

Sacramento, California

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


BHON 108

Fundamentals in Marketing

An introduction to marketing concepts and principals. Examines the marketing function, its relationships with other business functions, and its role in the US and global economies.

Units: 2.0