ART 362

Logos & Symbols

This course explores the importance of logos, symbols and icons as they pertain to graphic design and branding. Students learn what makes a logo work as an instantly recognizable representation of a company, service or product. Using Adobe Creative Suite, each student will focus on design process and development from conception to presentation, creating effective symbols, icons, logotypes and logos. Students will apply their logo designs to branding material to explore their use in context. Students must provide laptop computer and have access to Adobe Creative Cloud Software (Adobe CC) to use in this course. Specifically Adobe Photoshop, Adobe Illustrator, and Adobe InDesign

Units: 2.0