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University of Louisville Course Info

Louisville, Kentucky

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Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


EM 646

Marketing and the Engineer

Provides an introduction to marketing principles and techniques with an emphasis on technical product development, pricing, promotion and distribution strategies. It stresses the role the engineers play in the product marketing plan of an organization, as well as methods for forecasting technology and measuring marketing decisions. It includes a unit on marketing aspects of engineering entrepreneurship

Units: 3.0