SMRT 340

Managing Client Services and Sales

To reinforce the foundations of service to the client, this course is designed to provide students with the foundational and experiential knowledge about servicing all types of clients/customers in the field of sport. Primary concepts include understanding the role of client relations and ticketing in an organization, proper sales techniques, market study analysis, social media analytics, personal selling, networking, recruiting and selection of salespeople, sales training, developing and managing client/ticketing department, research processes, and evaluation of performance. Emphasis will be placed on case analysis, problem solving techniques, listening skills, communication, and field practice experience in modern society

Units: 3.0