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Springfield College Course Info

Springfield, Massachusetts

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


HSBA 120

Principles of Marketing

This course provides a solid understanding of the basic concepts, tools, strategies, and tactics necessary to develop effective marketing strategies for organizational sustainability and human services sector. Students will gain insight into real-world marketing strategies that will enable them to design effective marketing strategies. The focus is on the marketing mix, including determining customers needs in order to provide the right product; choosing the most effective distribution channel; establishing suitable pricing levels by balancing profitability with customer appeal and motivating purchases through targeted promotions. Marketing strategies will be examined in the context of customer demographics, market competition, and business environments, considering the uniqueness of the human services sector

Units: 3.0