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Springfield College Course Info

Springfield, Massachusetts


Course Info

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HPER 645

Marketing Issues in Sport and Recreation

This course provides the student with basic knowledge and understanding of sports marketing and promotions on the educational, recreational, and professional levels. Attention is given to a history of sports marketing, definition of terms, principles of marketing, strategic market planning, and evaluation of sports marketing programs. Components of the course include developing products, sponsorships, special event fundraising, public relations, utilizing television, and radio networking

Units: 3.0