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Springfield College Course Info

Springfield, Massachusetts


Course Info

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BUSM 655

Fund Development and Philanthropy

Fund Development and Philanthropy presents the principles, tools, and techniques of fundraising using a marketing foundation and a study of why individuals and corporations donate. It will encompass marketing, the principles of fundraising, and the tools and techniques to be used in fundraising, i.e., the case statement, grant writing, annual gift campaigns, planned giving, capital campaigns, and special events

Units: 3.0