This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.

Stand with UkraineDonate

Springfield College Course Info

Springfield, Massachusetts


Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.

BUSM 625

Marketing Management

Marketing Management emphasizes the utilization and understanding of modern marketing strategies. Through real world exposure, the marketing process is examined including marketing research, consumer behavior, market segmentation, strategic planning, and the marketing mix-product, price, place, and promotion. Through working on real life marketing plans, students gather data, analyze marketing options, and prepare workable solutions

Units: 3.0