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Springfield College Course Info

Springfield, Massachusetts


Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.

BUSM 377

Social Media Marketing

This course explores the role of social media in business and its capacity to be used strategically. In addition to gaining an understanding of social media principles, students will learn how social media may be used alongside other marketing strategies to achieve desired goals. The course highlights the most effective ways to use the primary social media platforms available to organizations. Lectures, assignments, and active social media projects are featured in the course

Units: 3.0

BUSM 221 - Principles of Marketing