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Springfield College Course Info

Springfield, Massachusetts


Course Info

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BUSM 370

Electronic Commerce

The course explores the effective use of technology and marketing of goods and services. The course highlights the rapidly evolving world of Internet marketing and strategies firms can use to utilize Internet as an effective marketing tool. Students gain insights and skills necessary to integrate the various functions of management with new electronic technologies and media. The course cover such topics as commercial payment systems, social media tools, website design and Internet advertising

Units: 3.0

BUSM 221 - Principles of Marketing
BUSM 150 - Introduction to Business