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Springfield College Course Info

Springfield, Massachusetts


Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.

BUSM 365

Sales and Selling

The course examines the role of the sales process in current business. The study is made of the components that make up the selling process from the early stages of the sale through closing the sale. Students analyze the importance of relationship selling to ensure long-term success. Assignments and in class exercises are utilized in order to allow students to better comprehend the principal after patience of selling. In addition, the issues involved in managing a sales force are addressed

Units: 3.0

BUSM 221 - Principles of Marketing