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Springfield College Course Info

Springfield, Massachusetts


Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.

BUSM 350

Marketing for Non-Profit Organizations

This course focuses on the application of marketing theory and techniques used in the nonprofit sector, with emphasis on consumer/client behavior, public relations, product/service development, pricing, and advertising

Units: 3.0

BUSM 221 - Principles of Marketing