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Springfield College Course Info

Springfield, Massachusetts


Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.

BUSM 347

Marketing Research

The course provides students a comprehensive introduction to the fundamentals of the marketing research process. Coverage of the course includes research design, quantitative and qualitative data collection, data analysis, and the interpretation of results. Students will be asked to complete a course project that will encompass the development and execution of a marketing research study

Units: 3.0

BUSM 221 - Principles of Marketing