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- mkt-665 - consumer-psychology-in-online-marketing
Morehead State University Course Info
Morehead, Kentucky
Course Info
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MKT 665
Consumer Psychology in Online Marketing
This course will address the foundations of consumer behavior and motivation based in marketing strategy, focusing on the online business environment. Specific topics to be covered include consumer attitudes and preferences, intended behaviors, personality and societal influences
Units: 3.0
Hours: 3-0-3