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- mkt-635 - consumer-behavior-and-managerial-implications
Morehead State University Course Info
Morehead, Kentucky
Course Info
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MKT 635
Consumer Behavior and Managerial Implications
This course examines important concepts, principles, and theories from the various social sciences in order to describe and explain consumer behavior, and its implications for marketing managers when making strategic management decisions
Units: 3.0
Hours: 3-0-3