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- mkt-452 - marketing-research-and-analysis
Morehead State University Course Info
Morehead, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 452
Marketing Research and Analysis
Marketing research is used by a wide variety of organizations to collect information that will assist them in making better decisions. The process of designing, gathering, analyzing and reporting data relevant to a specific decision will be explored
Units: 3.0
Hours: 3-0-3
Prerequisites:
MATH 305 - Business Statistics
and
MKT 204 - Marketing