This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.

×
Stand with UkraineDonate

Morehead State University Course Info

Morehead, Kentucky

Favorite

Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MKT 451

Retail Marketing

The role of retailing institutions to meet the fast-paced changes in society which confront final consumers in their purchases for personal, family, or household non-business uses. The retailing process is critically analyzed along with the environment within which it operates, and the institutions and functions that are performed

Units: 3.0

Hours: 3-0-3

Prerequisites:
MKT 204 - Marketing