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Morehead State University Course Info

Morehead, Kentucky

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MKT 325

Marketing Ethics and Social Responsibility

This course will examine ethical theories and reasoning as a foundation for managerial decision-making, each addressed from the marketing perspective. Discussion will focus on how moral standards are applied to marketing decisions, behaviors and institutions. Topics will evaluate direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, non-coercive exchanges, and instrumental efficiency

Units: 3.0

Hours: 3-0-3

Prerequisites:
MNGT 201 - Principles of Management
and
MKT 204 - Marketing