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- mkt-204 - marketing
Morehead State University Course Info
Morehead, Kentucky
Course Info
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MKT 204
Marketing
The basic principles of marketing and the impact of globalization, diversity, ethics and small business marketing. An understanding of how the elements of the marketing mix (product, price, place and promotion) are used to create superior value for customers and achieve organizational objectives
Units: 3.0
Hours: 3-0-3