CM 3374

Media Strategy

This course is designed to introduce students to internal and external media and media strategy for nonprofit organizations, including church and parachurch organizations. Course objectives include equipping students to identify and leverage the opportunities created by digital and new or emerging media. Students will be introduced to key topics within nonprofit communications such as community (audience) insight, storytelling (content marketing), strategic planning, branding and identity, and more. Within new or emerging media, students will explore the highly fluid, high-tech landscape including social media, mobile marketing, and how new and emerging media impacts organizational mission and scope.

Units: 3.0