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Cleveland State University Course Info

Cleveland, Ohio

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


PSY 335

Consumer Psychology

Examination of the role of psychological processes (such as attitudes, needs, personality) in influencing one's reaction to consumer goods and services. Implications for advertising, marketing research, and public opinion polling will be addressed.

Units: 3.0

Prerequisites:
PSY 101 - Introduction to Psychology