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- mkt-704 - strategic-and-tactical-marketing
Cleveland State University Course Info
Cleveland, Ohio
Course Info
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MKT 704
Strategic and Tactical Marketing
Provides an in-depth understanding of marketing planning, focusing on the tools necessary for analysis and decision making in a planning context. Emphasizes marketing decision-support systems in the planning process.
Units: 4.0
Prerequisites:
MKT 601 - Marketing Strategy