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Cleveland State University Course Info

Cleveland, Ohio


Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.

MKT 608

Global Marketing

Emphasizes the marketing mix-product, promotion, distribution, and pricing-within the international context, particularly strategic marketing management. Uses cases, readings, films, and textbook. Bases learning materials selection on their pragmatic value to managers. Includes lectures, discussions, and individual/group presentations.

Units: 4.0

MKT 601 - Marketing Strategy