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- mkt-605 - services-marketing
Cleveland State University Course Info
Cleveland, Ohio
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 605
Services Marketing
Explores the marketing of services in consumer, business, nonprofit, and global settings. Investigates the nature of services and the theories, concepts, tactics, and strategies for solving marketing problems, improving service quality, and building customer satisfaction.
Units: 4.0
Prerequisites:
MKT 601 - Marketing Strategy