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Cleveland State University Course Info

Cleveland, Ohio

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MKT 604

Strategic and Tactical Marketing

Provides an in-depth understanding of marketing planning, focusing on the tools necessary for analysis and decision making in a planning context. Emphasizes marketing decision-support systems in the planning process.

Units: 4.0

Prerequisites:
MKT 601 - Marketing Strategy