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Cleveland State University Course Info

Cleveland, Ohio


Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.

MKT 603

Buyer Behavior

Examines social and psychological influences on individual, household, and organizational buyer behavior. Investigates models of buyer behavior and applies them in the marketing decision-making processes. Includes readings, lectures, discussions, and team projects.

Units: 4.0

MKT 601 - Marketing Strategy