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- mkt-601 - marketing-strategy
Cleveland State University Course Info
Cleveland, Ohio
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 601
Marketing Strategy
Explores advanced theories, concepts, and techniques for formulating strategic marketing plans for business and non-business organizations in U.S. and global environments. Topics include environmental analysis, market opportunity analysis, segmentation and positioning, marketing-mix decisions, and formulating action plans.
Units: 3.0
Prerequisites:
MKT 501 - Marketing Management