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Cleveland State University Course Info

Cleveland, Ohio


Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.

MKT 511

Retail Strategy & Marketing

Provides retail management and merchandising framework for all types of businesses. Includes store location, layout, and design; merchandise offerings, assortments, pricing, and control; internal operations-staffing, supervision, promotions, customer services, store operations, and expense control; opportunities for small retailers; and legal and ethical considerations.

Units: 3.0

MKT 601 - Marketing Strategy