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- mkt-511 - retail-strategy-and-marketing
Cleveland State University Course Info
Cleveland, Ohio
Course Info
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MKT 511
Retail Strategy & Marketing
Provides retail management and merchandising framework for all types of businesses. Includes store location, layout, and design; merchandise offerings, assortments, pricing, and control; internal operations-staffing, supervision, promotions, customer services, store operations, and expense control; opportunities for small retailers; and legal and ethical considerations.
Units: 3.0
Prerequisites:
MKT 601 - Marketing Strategy