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Cleveland State University Course Info

Cleveland, Ohio

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MKT 461

Global Mktg Strategy

Introduces students to the concepts and management tools of international marketing. Topics include evaluating the global environment economically, culturally, politically and legally, screening and researching international business opportunities; and formulating appropriate marketing strategies to enter global markets and build sustainable advantages.

Units: 3.0

Prerequisites:
MKT 301 - Fundamentals of Marketing