This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.
Stand with UkraineDonate
- Home
- Ohio
- Cleveland State University
- Course info
- mkt-441 - integrated-marketing-com
Cleveland State University Course Info
Cleveland, Ohio
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 441
Integrated Marketing Com
Explores the role of advertising and promotion in modern marketing strategy. Focuses on market analysis and target audience definition, message development, media strategy, the evaluation of advertising effectiveness, and budgeting. Intended both for those planning careers in advertising as well as general marketing management.
Units: 3.0
Prerequisites:
MKT 301 - Fundamentals of Marketing