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- mkt-411 - retail-strategy-and-marketing
Cleveland State University Course Info
Cleveland, Ohio
Course Info
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MKT 411
Retail Strategy & Marketing
Provides retail management and merchandising framework for all types of businesses. Includes store location, layout and design, merchandise offerings, assortments, pricing, and control, as well as focus on internal operations, including staffing and supervision, promotions, customer services, store operations, expense control; opportunities for small retailers; and legal and ethical considerations.
Units: 3.0
Prerequisites:
MKT 301 - Fundamentals of Marketing