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Cleveland State University Course Info

Cleveland, Ohio


Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.

IME 678

New Product Development, Marketing, and Management

A study of the latest practices, processes, methodology, marketing, and management of the development, introduction, and successful product life-cycle management of new-technology products. Topics include opportunity identification, new products development process, alternative evaluation, product test (marketing) strategies, introduction and roll-out strategies, and customer support.

Units: 3.0

IME 666 - Systems Engineering, Analysis and Management