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Cleveland State University Course Info

Cleveland, Ohio

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


EBA 609

Marketing Strategy

Advanced theories, concepts, and techniques for formulating strategic marketing plans and making marketing decisions for business and non-business organizations in U.S. and global environments. Topics include environmental analysis, market opportunity analysis, segmentation and positioning, marketing-mix decisions, and formulating strategic plans. Restricted to EMBA students.

Units: 4.0